Kristi Schmidt, vice president, chief marketing & communications officer at Essentia Health, and Mike Seyfer, chief executive officer and partner at HTK Marketing Communications, will be among the nation’s key healthcare marketing thought-leaders presenting this week at the 22nd annual Healthcare Marketing & Physician Strategies Summit in Austin, Texas.
Presented by The Forum for Healthcare Strategists on May 8–10, The Summit is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks and medical groups. In 2016, more than 750 executives attended, and the 2017 Summit is expected to draw an even larger audience.
“It’s an honor to take the stage with such a laudable lineup of healthcare marketing experts and innovators,” Seyfer said. “Kristi and I are excited to share our research, insights and strategies for tackling today’s most important challenges in our field.”
Schmidt and Seyfer will lead a May 10 session entitled, “Why Patients Switch: What Your Brand Needs to Know.” In it, they’ll discuss how behavioral insights can uncover why patients either come to, or leave, a healthcare organization. Using the results of three interrelated studies on what causes consumers to make a change, they’ll explain how that information is being used to shape big picture brand development as well as day-to-day strategies.