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Howie: PAVSA celebrates 50 years of advocacy, prepares for new chapter with rebrand

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For half a century, the Program for Aid to Victims of Sexual Assault has stood as one of the Northland’s most trusted resources for survivors of sexual violence.

As the nonprofit marks its 50th anniversary this week, leaders say the milestone is not only a celebration of the past, but also a call to continue building a safer, more supportive community.

Founded in 1975, PAVSA has grown from a grassroots crisis line into a comprehensive trauma-informed service center. Today the organization provides a 24-hour helpline, on-site hospital response in partnership with Sexual Assault Nurse Examiners, legal advocacy, individual and group therapy, and confidential support groups. All services are free and available to survivors age 13 and older, as well as their partners, families and friends.

Executive Director Mary Faulkner said the anniversary is a moment to reflect on the lives touched by PAVSA’s work and to share the organization’s vision for the future.

“Recognizing our 50th anniversary is an opportunity to highlight our mission and engage more people in this vital work,” Faulkner said. “Together, we can build a safer community.”

PAVSA is inviting the community to take part in two events. The first comes Wednesday, when the Duluth Area Chamber of Commerce hosts a ribbon cutting at PAVSA’s downtown office, 32 E. First St. The event, scheduled from 10 to 11 a.m., will feature staff, board members and supporters, along with coffee and treats.

A larger celebration follows Oct. 23 at the Clyde Malting Building. The annual Autumn Event will feature silent and live auctions, dinner and a social hour. This year’s gathering will also double as the launch of PAVSA’s new brand identity, an effort to strengthen recognition and broaden the organization’s reach across its service area.

"I clearly recall when PAVSA started," said Legendary Fred Friedman of Duluth. "It has thrived and earned community respect because it has always offered advocacy from staff and board members from diverse backgrounds with creative and evidence-based ideas while supporting procedural justice for all. It is one of the non-profit agencies Duluth should be proud of."

Tickets and more information are available at bidpal.net/pavsa.

Over the decades, PAVSA has been known not only for direct survivor services but also for its leadership in advocacy and prevention. Staff and volunteers have worked inside schools, courtrooms, workplaces and community groups to educate about sexual violence and press for systemic change.

The group has also partnered closely with law enforcement, health care providers and local government agencies to improve how survivors are treated when seeking help. Its work has contributed to changes in policy and practice across the Northland.

“Every survivor deserves to be heard, believed and supported,” Faulkner said. “That’s the foundation of everything we do.”

While PAVSA’s name and mission remain unchanged, leaders say the refreshed brand will help the organization connect with new generations and ensure its message is clear: support is available, free of judgment, and always confidential.

With sexual violence continuing to affect people of all ages and backgrounds, Faulkner said the work is far from finished. The anniversary, she added, is both a tribute to the countless survivors who have come forward and a reminder of the responsibility the community shares in ending sexual violence.

“We are here for anyone who needs us,” she said. “And we are committed to making sure the next 50 years bring even more progress.”

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