THE ARCHIVE
The Star Tribune did something smart: it didn’t just roll out a slogan. It put reporters in front of readers and let them explain what they were seeing, what they were verifying, what they still didn’t know, and what it costs — emotionally and operationally — to cover a story that is still moving.
The livestream itself is another step. It blends print reporting, digital-first engagement, live video, audience participation and donor relationships into a single moment. It’s a test of whether a statewide news organization can operate comfortably across platforms without diluting its authority.
“At moments like this, people everywhere are paying attention. They’re asking why they should care, where to turn, and who they can trust. This campaign reflects the importance of local journalism when the world is watching.” -- Chris Iles, vice president of communications and brand marketing
The Hermantown High School boys hockey team closed January with its most demanding weekend of the season, shutting out defending Class 1A champion East
Wilf spoke plainly—and in doing so, reminded everyone what leadership is supposed to sound like.
Klobuchar’s greatest asset is also her sharpest test: total name recognition. She does not need to introduce herself. She does not need to prove seriousness. She does not need to build trust from scratch. That saves time, money, and risk.
Legendary Canal Park entrepreneurs Andy Borg and Mick Paulucci bet on Duluth before betting on Duluth was fashionable. They could have wished Scott Keenan luck and gone back to worrying about lunch service. That their restaurant brand didn’t need a long-distance running experiment attached to it.
