Duluth doesn’t need outsiders to tell its story. It never did. The lake tells it. The bridge tells it. The sports teams tell it. The old bars tell it. People tell it every time they complain about the snow in April and brag about the sunset in July.
In addition to celebrating the photographers, Destination Duluth will launch new branding and announce its new focus on Life Up North with the local message, by local people, to locals and potential visitors and new residents, that Life Up North is better.
The working group advised choosing a firm through a request for proposals process to deliver destination marketing services for two years, supervised by Visit Duluth.
