The first step is honesty. Residents already know homelessness, addiction and mental illness exist. They also know downtown remains home to exceptional restaurants, successful small businesses, major employers, recognized attractions, a spectacular Lake Superior shoreline and people who work there.
If tourism funding is now driven by measurable return, then measurement should not stop at the application stage. Duluth should see which organizations applied, which received funding, how proposals scored against criteria, what outcomes were promised and what results were delivered one year later.
■ Best Lake Superior Experience – Vista Fleet
■ Best Deck Overlooking Lake Superior – Club One Under (Fitger's)
■ Best Lodging – Holiday Inn Downtown Duluth
■ Best