Howie Hanson is Minnesota’s Columnist, writing about power, money, sports and civic life across the state. His daily column is sponsored by Lyric Kitchen . Bar of Duluth.
The Minnesota Monsters will formally launch their Arena One Football franchise March 10 at Amsoil Arena, combining a public program with a limited-time season-ticket sales event.
The program begins at 4:25 p.m. A “Pick-A-Seat” kickoff offer will run until 8 p.m., when the event concludes.
Ownership — Jacob and Brianna Lambert — will appear alongside CEO and general manager Meadow Lemon and head coach Daron Clark. Members of the coaching staff, select players and team personnel are scheduled to attend. Representatives from the DECC, the arena’s governing body, and local civic leaders are also expected.
The event will include the unveiling of the team’s uniforms, release of the 2026 schedule, introduction of sponsors, debut of a promotional video and the official launch of the franchise website. Players and coaches will be introduced publicly. The team will also host meet-and-greet sessions and a question-and-answer period.
The business focus of the evening is the season-ticket rollout.
Fans will be allowed onto the arena floor to select available season seats in person, excluding VIP boxes, at a single event-only price. The offer expires at 8 p.m., and season-ticket packages will be processed on site.
The Monsters are Duluth’s newest professional arena football franchise and will compete in Arena One Football this season. The team will play home games at Amsoil Arena.
Arena football is played indoors on a shortened, 50-yard field with accelerated pacing and high-scoring rules designed to emphasize offense and fan interaction.
The March 10 event represents the franchise’s first formal public introduction before the start of preseason activities.
The Monsters are seeking to establish a long-term presence in the regional sports market.
