Listen to this story
Audio reading for accessibility.
Ready to play.
Table of Contents
DULUTH — The Minnesota Monsters have named Willie Howard general manager after signing him to a two-year contract to oversee the arena football franchise’s football and business operations.
Howard, who recently joined the Monsters as a senior consultant, will oversee player personnel, organizational development, strategic planning, sponsorships, business operations and game-day activities.
“Willie Howard has already made a strong impact on the Minnesota Monsters through his leadership, insight, and commitment to building this organization the right way,” Monsters owner Jake Lambert said in a prepared statement. “As he transitions into the role of general manager, we are confident his vision, football knowledge, and dedication will help guide the Monsters into an exciting new chapter.”
Howard played for the Minnesota Vikings after earning All-America honors at Stanford. He also has worked as a coach, educator, athletic administrator and business professional.
“I am truly honored and humbled by the confidence Jake Lambert and the ownership group have placed in me,” Howard said. “The Minnesota Monsters have an incredible opportunity to build something special—not just a football team, but an organization that positively impacts communities throughout Minnesota.”
Howard said the Monsters will emphasize player development, organizational accountability, community involvement and relationships with sponsors and other business partners.
“Our vision extends far beyond wins and losses,” Howard said. “We want to create an organization known for professionalism, character, community involvement, and an unforgettable fan experience. We are committed to developing outstanding players, supporting our coaches and staff, building meaningful partnerships with businesses throughout Minnesota, and creating a culture that people are proud to represent.”
Howard said he will remain committed to his position at Robbinsdale Cooper High School while serving as Monsters general manager.
“While I am excited for this opportunity, my commitment to Robbinsdale Cooper High School remains as strong as ever,” Howard said. “I am dedicated to maintaining the standard of excellence our students, staff, and community have come to expect. At the same time, I look forward to partnering with the outstanding leadership team of the Minnesota Monsters as we work together to take this organization and its brand to new heights. I truly believe the best is yet to come.”
