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MINNEAPOLIS — The Star Tribune has launched MN Rising, a new digital platform designed to highlight Minnesota companies, nonprofits and foundations making a positive impact in their communities.
The initiative, developed by the Star Tribune’s in-house agency Foundry North, will feature stories focused on sustainability, climate action, education, equity and workforce development. Each piece will spotlight how organizations are helping move Minnesota forward.
“We are excited to launch this platform showcasing everything Minnesota brands are doing to make this a better place to live, work and play,” said Paul Kasbohm, the Star Tribune’s chief revenue officer. “We know that Minnesotans want to work for and buy from companies investing back in our community, and MN Rising will provide a space for businesses to elevate and promote the causes they care about.”
Jon Christensen, head of business development and strategy, said MN Rising aims to become “a familiar and trusted space where organizations can share their positive impact and be recognized for it.”
The platform will host sponsored stories that illustrate how Minnesota organizations are turning their missions into measurable community outcomes.
Initial launch partners include Associated Healthcare Credit Union, Blue Cross and Blue Shield of Minnesota, Children’s Minnesota, Cub Foods, Goff Public, Greater MSP, Huntington Bank, Minneapolis Jewish Federation, Minneapolis Heart Institute Foundation, RBC Wealth Management, Science Museum of Minnesota, Slumberland Furniture, Sunrise Banks, Touchstone Mental Health and the University of St. Thomas.
The Star Tribune, founded 158 years ago, is Minnesota’s largest news organization and has earned seven Pulitzer Prizes. Its parent company describes its mission as “building the leading model for local news in America.”
