The award-winning branding, interactive and advertising firm Swim Creative of Duluth has been recognized for creating outstanding digital media. The Association of Marketing and Communication Professionals selected Swim for three awards in various categories for excellence in digital advertising with partner Brown Bag Potatoes.
Swim Creative partnered with Vee’s Produce, a produce company based in Superior, to brand and market its industry-changing product. Brown Bag Potatoes is a potato option that is packaged in a 100% recyclable, compostable and biodegradable bag.
As a result of the work created from this collaboration, Swim Creative captured the following awards:
Platinum Award (highest)
Swim won a Platinum Award in the category of:
. Video Production, Long Form Video – Environmental Issue. For Brown is the New Green – an informational video created to promote and educate produce buyers and shoppers about Brown Bag Potatoes as the planet-friendly option. The video highlights the sustainability of BBP’s all-natural, 100% compostable and recyclable bag that replaces the industry standard plastic bag.
Gold Awards
Swim also took home Gold Awards in the following categories:
. Web-based Production, Web Element – Landing Page. For the creation of the Brown Bag Potatoes landing page that features earthy visuals, clever copy and adorable illustrations.
. Digital Marketing, Content Marketing – E-mail Campaign. For the creation of a series of e-mails written and designed to help BBP gain traction among produce buyers. The e-mails also served as a way to highlight and educate people about the environmental issues associated with produce packaging waste.
“We’re honored to have our work with Brown Bag Potatoes recognized internationally in this way,” said Patrice Bradley, CEO of Swim. “We feel passionately about this work in particular because it touches on such an important issue, and to be recognized alongside other work globally is pretty incredible.”
Swim is a collective of thinkers, tacticians and artists that build brands through collaboration, insight and hard work. Founded on a commitment to telling the truth, they use whip-smart strategy to turn ideas into creative that empowers, inspires and transforms. When strategy and creativity sync: you Swim.
Tuesday Night Prep Scoreboard
Boys Hockey
Hermantown 4, Grand Rapids 1. The Class 1A/No. 2-ranked Hawks, who captured another Lake Superior Conference title with the road victory, will be seeded No. 1 in the upcoming Section 7A playoffs.
North Shore 6, International Falls 3
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Duluth East 3, Duluth Marshall 2 (OT)
Greenway 2, Park Rapids 1
Rock Ridge 6, Hibbing/Chisholm 1
Boys Basketball
Esko 83, Cloquet 66. Esko sweeps the Jacks in a home-and-home regular season series, on a night senior guard Koi Perich scored 18 points and set a new all-time school scoring record.
Cherry 94, Cromwell-Wright 43
Mountain Iron-Buhl 88, South Ridge 39
Barnum 64, Proctor 54
Moose Lake-Willow River 59, Chisholm 52
Cameron 71, Northwestern 63
Superior 73, Eau Claire North 58
Girls Basketball
Cloquet 78, Duluth East 39
Grand Rapids 59, Bemidji 47
Moose Lake-Willow River 52, Floodwood 38
